About

About Us

We believe that traditional agave spirits represent culture. We believe that independent and family-owned spirits brands often have the best relationships with the people and the environment and can have a lasting, positive impact in their communities. We believe that small labels deserve a place in bars and restaurants where consumers care about what they drink.

Our Mission

Traditional Agave Spirits

We believe that traditional agave spirits represent culture.

Independent and Family-Owned Spirits

We believe that independent and family-owned spirits brands often have the best relationships with the people and the environment and can have a lasting, positive impact in their communities.

Small Labels

We believe that small labels deserve a place in bars and restaurants where consumers care about what they drink.

Authentic Distillates

We represent authentic distillates that express the diversity of Mexican terroir. Each of our offerings is made by real people who care deeply about their craft.

Our Team

Our team believes in bringing experience, sharing knowledge, and building community in an industry that can be intimidating and challenging to navigate for newcomers.

Empowering Brand Owners

We work to empower brand owners with control and scalability by integrating traditional agave spirits production methods with an education-first approach to marketing and distribution in one streamlined solution.

Our Portfolio

Our portfolio reflects our beliefs. It is curated for people who care about what they drink.

Our Portfolio

Founding Story

Bad Hombre Imports started in 2014 when founder Fred Sanchez spent a year soul-searching in Mexico. He was doing research on the experiences of young people that had been deported from the U.S. back to Mexico and attended a book launch that was sponsored by an artisanal mezcal brand.

Visiting Oaxaca

Though rather unconventional, there was something about the blend of culture and activism that he found intriguing. Tried as he did to find mezcal that good in Mexico City, it wasn’t until he visited Oaxaca that he realized how much he was missing out.

Bad Hombre Origin

In 2015, Fred came back to the U.S. with a second passport, a suitcase full of mezcal, and a burning desire to share what he had learned about traditional agave spirits. Having witnessed the labor of love that is artisanal mezcal production, he knew he had to be involved.